Our mission is to take decisive action to prevent plastic pollution from entering our rivers and oceans, while also focusing on people and communities. We work collaboratively to retrieve, reduce, and recycle existing waste, and we empower individuals through education and awareness programmes that inspire behavior change and innovative solutions. Our approach recognises that the health of our planet is deeply connected to the well-being of its people, so we address environmental issues alongside initiatives that support and uplift communities—creating a future where both people and the planet thrive together.